The High Cycle

The feeling of  being enduringly stoned on a low-grade marijuana; the flashes between few intense highs and usually the terrible lows, wallowing in misery with epic high vibes; the misery of being accustomed to the blacker side of the grey for like forever. Ultimately it has to go but why at the time you start enjoying it. The addiction.. but “the thing about addiction is, it never ends well. Because eventually what ever it is that was getting us high, stops feeling good and starts to hurt.” 

But habits change, memories fade; they are meant to be, sooner or later. They vanish like they never existed. You look high above the sky and laugh; loudly, insanely, you guffaw followed by a complete silence. That’s the moment when you hit rock bottom of being sober,clean, self-possessed, non-indulgent. An unfamiliar territory, indeed. This nausea turns out to be the most haunting stretch of your life. You struggle, you suffocate, the world shrinks beneath your feet. But eventually you learn to live with it and a moment comes when it flip overs, you again start seeing things. The white side of the grey, being the sober high. An addiction, nevertheless. That’s how the life high cycle is…

Yahoo-Tumblr dilemma

It’s easy to argue that Yahoo-Tumblr deal will be another chapter of Internet misguided Merger and Acquisition  If you want to make the pro case for the deal; consider a parallel universe where Yahoo is Facebook and Tumblr is a much more mature company than Instagram. Tumblr and Instagram, both have inspiring voyage. The vital difference between the two scenarios; for Yahoo it’s a do-or-die situation. In April 2012, Facebook paid cash and stock initially valued at about $1 billion to acquire revenue-free Instagram, a popular fancy photo-sharing app. Google famously paid $1. 65 billion in October 2006 for YouTube, the online-video Hercules. The Facebook/Instagram arrangement is merely a year old, which means it’s still pretty early to assess it. But so far it seems to have worked perfectly.

Tumblr hatched in 2007, tossed by Internet guru David Karp and lead designer Marco Arment.  Tumblr is hit by approximately 13 million people a month, most of them with their own active blogs. If Facebook is the social network for online identification and profile, and Twitter is for communication, Tumblr serves a different role: self-expression. Tumblr is a buffet having all different social networking sites together can’t. Its blogging platform (like Wordpress, Blogger or Posterous) with social networking service makes it the illustrious, allowing individuals to create their own virtual identity. Within the starting two weeks, 75,000 people had jumped on to Tumblr to enjoy a site that's not much different than it is today.  As of today, Tumblr hosts more than 108 million "tumblelogs".

If, the Google solution for Yahoo, Marissa Mayer can score the Tumblr deal, she’ll be looking for a boost.  Yahoo's $1. 1bn deal to buy Tumblr is one of the craziest decision of chief executive Marissa Meyer’s life (leaving Google, though was an exception). Integrating and empowering Tumblr with Yahoo’s gigantic capability in display advertising, providing a more diverse platform to social networking addicted users can   potentially increase Yahoo’s profit manifold. Yahoo is lately not likely considered mainstream in the tech community because it lacks the wow factor and developer prestige of Facebook and Google.

The contest for Yahoo will be to extract a more meaningful, balancing and sophisticated advertisement platform, keeping Tumblr’s identity and loyal users intact. The best part of the deal is the timing; Tumblr has been experimenting native ads akin to promoted tweets for the past year, offering its advertising proposition some legs. When In late 2011, when Tumblr last raised $85 million venture-capital investment, the company was valued $800 million.